Baptism by Design
Business-cards.com is a popular destination for high quality digital business cards and the like, but its sales were dropping as competitors designs and SEO techniques were advancing. Squared Eye was brought in to dunk this site in some much needed design love. By creating a friendly, easy, and fun interface we told each new user that this site was trustworthy and worth buying from, as Jeremy of Business-cards.com testifies in the quote below!
For years I had a top spot on Google for Business Cards, but it dwindled and going forward I needed to find a way to bring my sales back to the top. Using Squared Eye for their detailed user interface design was part of improving my e-commerce site as I worked out the right SEO techniques.
Together we managed to improve my conversion rate by over 200%, and my site design no longer looks like it is stuck in 1992. It's true, great design is a great investment!
Jeremy Duboys Owner of Business-cards.com
Change Starts With The Pen
Its all too easy to simply go straight to some nice web gallery, and point at some nice looking site and say “Yes! That one! I like that one." It’s a more serious undertaking to critique the product that was failing, and deliver the right changes for success. These changes start from the bottom up, they start at pen and paper.
Great Form Follows Function
Upon first review of the original Business-cards.com site it was clear that we needed to seriously amend the hiearchy of the site architecture to address the business’ core aims to sell more business cards, make an immediate impression of trustworthiness, and show a committment to the customer - desiring their loyalty.
Make It Dance With Detail
It doesn’t take long to move from one business card site to another to feel like they all look the same, so lets change that!
Custom Icons
Squared Eye teamed up with designer Michael Müller, to create a full set of product icons to let the product list really pop. We set the most crucial four products aside and gave them immediate gateways for purchase. No detail was left behind.
Design Great Forms and THEY WILL BUY
Squared Eye loves a great challenge and designing an easily usable form is right up there! Squared Eye worked carefully with Business-cards.com to understand the detailed process that led to a customer making a design, color, and print choice to take them to the purchase point. From that foundation we built several elegant forms of different sizes to help engage the customer to buy cards.
Design combined with careful attention to Search engine
optimization (SEO) lifted Business-cards.com’s conversion rates 200%!
We have been extremely pleased with the results of designing a well crafted ecommerce site with business-cards.com. We remain convinced that investing in great design can do the work of immediately earning the attention and trust of customers and results in greater return on investment. We’re looking forward to our next opportunity to prove the point!
